LG tonight introduced that the corporate’s webOS good TV platform will quickly be discovered on TVs from different manufacturers. RCA, Ayonz, and Konka are among the firms which have already signed on. “This has the potential to reshape the TV enterprise for each expertise and content material suppliers whereas considerably rising LG’s presence and prominence within the international house leisure market,” LG stated in a press launch.
The information comes after LG revealed a significantly overhauled version of webOS at CES in January. On LG’s 2021 TVs, the slide-up “blades” interface has been ditched totally in favor of a extra conventional scrolling house display screen. I’ve seen a variety in opinions from LG’s present TV prospects; some like the brand new look because it resembles a streaming system and appears simpler to make use of. Others who’ve come to understand the extra colourful and “enjoyable” webOS hope LG will maintain webOS 6 off their TVs from 2020 and earlier. I’ll want some extra time with the software program earlier than I can weigh in.
However that redesign isn’t one thing that patrons of licensed webOS TVs should take into consideration — at the very least not but. LG tells me that the “powered by webOS TV” platform relies on webOS 5.0. So it’ll look simply the identical as LG TVs from the final a number of years.
In licensing its platform to different TV manufacturers, LG is following within the footsteps of Roku and Amazon, every of which has joined with third events to launch Roku TVs and Fireplace TV Version TVs, respectively. Right here’s what LG says its companions will get out of the deal:
Licensees of webOS TV obtain the acquainted and extremely acclaimed UX design together with a wealthy pool of options corresponding to voice search and management, built-in AI algorithms, and straightforward connectivity which have earned webOS optimistic trade and client accolades. With LG webOS TV, companions additionally get a variety of content material choices together with entry to international streaming service apps corresponding to Netflix, YouTube, Amazon Prime Video and sports activities streaming service DAZN in addition to LG Channels, the corporate’s free premium content material streaming service. Suitable TV fashions additionally embrace the devoted Magic Movement distant controller.
What’s in it for LG? The corporate can have management over the TV software program expertise throughout extra units — and in addition soak up extra promoting income. Increasing webOS to extra TVs will get the ad-sponsored LG Channels in entrance of recent eyes. This strategy additionally provides LG extra consumer information to make enhancements to webOS, which can in flip profit the corporate’s personal TV lineup.